The project involved creating a cohesive visual identity for NEXT's creator trips, designing a suite of branded collateral and printed touchpoints that elevated the guest experience while maintaining consistency with the NEXT brand. Deliverables included the trip logo, invitations, itineraries, packing lists, bookmarks, door hangers, menus, place cards, postcards, swing tags and production-ready artwork.

Every piece was thoughtfully designed to create a seamless visual language across the entire creator journey, from pre-arrival communications through to the on-site experience.