About me

I'm a multidisciplinary graphic designer and art director with over 15 years of experience creating thoughtful, commercially driven design across beauty, fashion, lifestyle and retail.

My work spans brand identity, packaging, art direction, digital design and print, with a focus on building cohesive visual systems that feel both strategic and beautifully crafted.

From developing skincare brands and designing packaging to creating immersive creator experiences and campaign collateral, I enjoy shaping every touchpoint of a brand journey.

I believe the strongest design is considered, purposeful and quietly confident; balancing creativity with clarity to create work that connects with people and stands the test of time.